Building Your First Email Sequence

Overview

Email sequences let you send a series of automated emails to subscribers or customers over time. They are essential for onboarding, nurturing leads, and driving repeat sales.

Creating a Sequence

1. Go to Email → Sequences in your dashboard.
2. Click "New Sequence".
3. Give your sequence a descriptive name (e.g., "Welcome Series" or "Post-Purchase Follow-Up").
4. Select a trigger — the event that starts the sequence:
   • New subscriber added to a list
   • Product purchased
   • Tag added to a contact
   • Custom event via API
5. Add your first email. Write the subject line, preview text, and email body.
6. Set the delay before the next email (e.g., wait 1 day, wait 3 days).
7. Add additional emails as needed. Most welcome sequences have 3-5 emails.
8. Define exit conditions — when a subscriber should stop receiving the sequence (e.g., they made a purchase or unsubscribed).
9. Click "Activate" to start the sequence.

Recommended Sequences

• Welcome series — Introduce yourself and your best content to new subscribers.
• Abandoned cart — Remind customers who started checkout but did not complete it.
• Post-purchase — Thank buyers, deliver bonuses, and suggest related products.
• Re-engagement — Win back subscribers who have not opened emails recently.

Tips

• Start with a simple 3-email welcome series before building more complex sequences.
• Monitor open and click rates to identify emails that need improvement.
• Always include an unsubscribe link — Kartivo adds one automatically.