WhatsApp Marketing & Business API Mastery 2026

Course curriculum

9 sections · 54 lessons · 1h 47m total length

The WhatsApp Business Landscape 6 lessons · 12m

• WhatsApp as a Channel in 2026 Preview 12 min
• WhatsApp App vs Business App vs Business Platform
• The Meta Cloud API and Who Needs a BSP
• Pricing: Conversation Categories and Per-Message Costs
• Compliance: Policies, Bans, Quality Ratings
• Module 1 Quiz: Landscape Check

Account Setup and Verification 6 lessons · 11m

• From Zero to Verified Business Account 11 min
• Meta Business Manager and WhatsApp Business Platform
• Choosing a BSP (Flaxxa Wapi, AiSensy, WATI, Interakt)
• Number Registration and Display Name Approval
• Green Tick (Official Business Account) — What It Takes
• Module 2 Quiz: Setup Check

Flaxxa Wapi Platform Mastery 6 lessons · 13m

• Flaxxa Wapi Tour and Why It Wins 13 min
• Contact Management and Segmentation
• Template Builder and Submission Workflow
• Broadcast Campaigns and Scheduling
• Inbox, Agents, and Team Collaboration
• Module 3 Quiz: Flaxxa Check

Template Messages — The Real Skill 6 lessons · 12m

• Why Templates Are 80% of WhatsApp Marketing 12 min
• The Four Template Categories
• Writing Templates That Pass Approval
• Parameters, Buttons, Media — The Full Template Grammar
• Quality Rating, Delivery Tiering, and Tier 1 Discipline
• Module 4 Quiz: Template Check

Chatbots and Conversational Automation 6 lessons · 12m

• Chatbot Strategy for WhatsApp 12 min
• Conversational Flow Design
• Intent Detection, Keywords, and AI Hybrid Bots
• WhatsApp Flows — Native Structured Interactions
• Human Handoff and Multi-Agent Inbox Design
• Module 5 Quiz: Chatbot Check

Click-to-WhatsApp Meta Ads 6 lessons · 12m

• Why Click-to-WhatsApp Is the Underpriced 2026 Channel 12 min
• Campaign Setup on Meta Ads Manager
• Creative for WhatsApp Ads — What Actually Converts
• Welcome Message Strategy and First-Response SLA
• Attribution and Measurement
• Module 6 Quiz: CTWA Check

Voice Calling and Rich Media 6 lessons · 10m

• The WhatsApp Voice Calling API in 2026 10 min
• When Voice Beats Text
• Voice Use Cases — Verification, Support, High-Ticket Sales
• Rich Media Strategy — Images, Video, Documents
• Voice + Chatbot Hybrid Flows
• Module 7 Quiz: Voice Check

Analytics, Compliance, Scale 6 lessons · 11m

• What to Measure in WhatsApp Marketing 11 min
• Delivery, Read, Response Rate Benchmarks
• Quality Rating Recovery
• Opt-In Collection and Opt-Out Compliance
• Multi-Number and Multi-Country Scale
• Module 8 Quiz: Analytics Check

Case Studies and 12-Month Plan 6 lessons · 14m

• The WhatsApp Diagnostic Framework (45-Minute Audit) 14 min
• Case Study: DTC Brand $15k/mo Incremental from WhatsApp
• Case Study: Coaching Business Booking 70% More Sales Calls
• Case Study: Local Service Business Cutting Support Cost 55%
• Your 12-Month WhatsApp Plan
• Final Exam: WhatsApp Marketing Mastery